The Funnel Principle is a book that we published in early 2008. It was written by Mark Sellers, CEO and Founder of Breakthrough Sales Performance.
In The Funnel Principle: What Every Salesperson Must Know About Selling, we set a new standard for the funnel with an innovative BuyCycle Funnel™ design and a 5-step process for complete funnel management. The book shows how the funnel as a business tool has been undervalued and misused. With the right approach and persistent commitment, the funnel has great potential to help salespeople and sales leaders achieve the one true measure by which they are judged – achieving their objectives.
Our mission is simple – to help you achieve your most important sales objectives.
Mark Sellers is an international sales consultant and author of the ground breaking book The Funnel Principle and creator of The BuyCycle Funnel. Mark created the new funnel model that is defined by the customer’s buying process and aligns selling activities to customer commitment. In addition, Mark developed The Funnel Principle System™, a five step process for implementing a sales funnel management business process across an entire company’s sales organization. Mark consults and trains clients in Asia, North America and Europe.